Where you appear
The buyer questions where AI answers name you.
Where you're absent
Measured absence — never confused with unmeasured.
Who appears instead
Competitors named in the answer, with the exact excerpt.
Where demand is public
Real discussions asking the same question.
Public buyer questions — example wording
Reddit
Looking for tools to automate SOC 2 evidence collection
Recommendation requestHacker News
Alternatives to manual onboarding for B2B SaaS
Alternative searchX
Recommendations for usage-based billing at scale?
Purchase objectionIllustrative wording only — your audit reports the real discussions it actually finds, with a link to each one, and says plainly which sources it could not reach.